Prima Love Clippings and Wild & Free

Prima Love Clippings Clippings of love, sweetness, and all around pretty, that is only the beginning with Love Clippings by Frank Garcia. This beautiful collection features gorgeous floral designs, distressed patterns, beautiful heart-felt quotes and motifs and so much more. The details are absolutely amazing – the papers have rose gold foil! Prima Wild & Free Wild & Free...
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Prima Rossibelle & NEW Flowers!

Ready for some Prima magic? Rossibelle encapsulates everything that we all love about Prima – luxurious paper, exquisite flowers and a wide range of co-ordinating products. Indulge a little in some of this Prima splendour.   Prima Rossibelle Hello, Beautiful! Rossibelle, one of Prima’s NEW, dream-catching collections, is filled with gorgeous imagery and colours! Sweet and feminine,...
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Prima French Riviera, Salvage District, Tales of You & Me, Vintage Emporium, Adhesive Rub Ons, Mediums and Tools

What’s not to love about Prima? Delight in the luxury and splendour of this opulent release which is sure to inspire you.   Prima French Riviera Take a walk through the French Riviera, breathe in the ocean air, feel the sand between your toes, and let the sunshine kiss your skin with all its warmth. French Riviera is a combination of vintage nautical and serene images from the French coast....
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Prima Royal Menagerie

We are delighted to announce the release of Prima’s Royal Menagerie – just in time for summer! And it’s a gorgeous, gorgeous collection! With a stunning colour palette and delightful shabby chic touches to each design, the Royal Menagerie Collection celebrates the beautiful things in life! The versatile colour palette offers you everything from tranquil turquoise to precious pinks,...
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Prima Debutante and Garden Fable now here!

If you’re suffering from winter blues, we have just the thing to lift your spirits! Just the mention of Prima conjures up images of fantasy paper and wildly luxurious and decadent embellishments. This release promises to indulge your senses and get those creative juices flowing. Get your dose of magical scrapbooking products today!   Prima Debutante A grand beauty, Debutante is sure to...
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Prima Bedtime Story, Bella Rouge, Butterfly, The Archivist, Timeless Memories, Finnabair, Stencils, Stamps & Flowers!!

The CHA show started 2015 with a bang! As per usual, Prima wowed the craft world with their gorgeous new collections and essential craft products! These products took the scenic route to get to us, but they have arrived and we are thrilled to announce the release today!   Prima The Archivist The Archivist Collection, created by Frank Garcia, is inspired by the classic art of preserving and...
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Prima Coffee Break, Cigar Box Secrets, Epiphany, Forever Green and NEW Flowers!

Everybody loves Prima! The new Prima Coffee Break, Cigar Box Secrets, Epiphany & Forever Green limited collections are all absolutely beautiful! Now available at your favourite crafts store!   Coffee Break Coffee Break…sweet and fun. With a touch of vintage whimsy, Coffee Break offers delightful touches and a splendid colour scheme for every paper crafter.   Cigar Box...
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Prima Stamping Tutorial

I love my stamps – and a good design can be so versatile! The thing about stamps is that you can use them over and over again and they never go to waste. Using the same stamp in different ways combining them with different products and techniques is what makes stamps so versatile. So for this week’s project I took to the new artistic stamps from Prima – don’t you just love the “girls”.  ...
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Prima Princess Double Page Layout

Every little girls deserves a special layout that makes her feel and look like a Princess – even if real life sometimes gets in the way of that promise. I have found that when you make a layout for a little girls and it is filled with magic then you will make them feel like they can conquer the world – that is how powerful scrapbooking and memory keeping really is. It has the power to make the...
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Prima Seashore, Time Traveler’s Memories and more…

Prima never ceases to amaze us with their outpouring of creativity and inspiration. Dip into Prima’s beautiful new products and kick start your own creative journey. What better place to be inspired than the Seashore!   Seashore Breathe the ocean air, dig your toes in the warm sand, and bask in the radiant sun with the gorgeous new Prima Seashore collection. Creating with the soft, tranquil...
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Prima Something Blue, I Love You

To be or not to be – bound by a product or theme? That is the question! I am not bound at all – take for instance the lovely new Prima Something Blue range. It is essentially a wedding range – meant to capture those beautiful engagement photos and wedding day memories. Well I haven’t had either – not a big or fancy engagement or wedding – just a private and intimate...
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Prima Stationer’s Desk, Princess, Something Blue and more…

We’re so excited to announce that the CHA Winter 2014 Prima collections are now available in South Africa! Keep a lookout for the new limited paper collections: Prima Stationer’s Desk, Cartographer, Princess & Something Blue. Additional stock from Ingvlid Blome, Julie Nutting and plenty more Prima embellishments! Stationer’s Desk Stationer’s Desk has a rich, vintage...
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Prima The Optimist and Vintage Vanity Now in South Africa!

Prima The Optimist The Optimist Collection features trendy chalkboard designs coupled with bold, beautiful poppies and cute hand-drawn sayings in a gorgeous colour palette of pink, turquoise, and yellow! The accessories for this line include a full paper collection, as well as some really unique pieces including Sugar Dots, Metal Paper Clips and Sticky Tabs. This fun, bright range is perfect for...
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Prima This September!

Anna Marie Sweet vintage imagery, a gorgeous colourful palette, and drop-dead-beautiful accessories from Anna Marie are sure to brighten up any project! The versatility of this line makes it easy be used for precious photos of days gone by or your newly captured moments. Delight Delight evokes soft sweetness with its pastel palette, beautiful patterns, and gorgeous accessories. If you have loved...
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Lovely Layered Prima Lady Bird

Prima’s exquisite Lady Bird collection has undoubtedly been created to brighten your day! Here’s a look at how Evgenia uses the Prima Lady Bird collection to create a beautiful single page layout! Enjoy Watching!   Remember to subscribe to our YouTube channel for more exciting videos, tutorials and more! Click here to go there!   Find a huge collection of amazing...
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Prima in May

Lady Bird Collection Bright, fun and simply adorable! Lady Bird is like a breath of fresh spring air & will bring rays of sunshine to your projects. Lovingly created with bright colours and clean graphics, this collection is sure to brighten your day and any scrapbooking or paper craft project!     Fairy Rhymes Collection Nature and fairies sparkle together to create a magical new...
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Prima Embellishments – Embellish With A Purpose

Have you seen the new Prima embellishments? Well then you are sure to have fallen in love with the old and new variety of gorgeous goodies they have released. I love embellishments but sometimes they are just too pretty to sit on a layout in an album, they tell a beautiful story that should be displayed and shared for everyone to see and enjoy. Don’t get me wrong, a beautiful embellishment on a...
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Perfectly Prima

Divine Collection Introducing Divine from Prima. Designed by Jodie Lee, this collection has a soft colour palette with whimsical images. This fun, romantic range includes, Washi Tape, Stamps, Paper Clips, Frame and much much more. Click here to see the full ‘Divine’ collection! Loving the story in this layout! Thank you Prima for the inspiration! See more Prima here…     Lyric...
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Exciting New Prima Collections!

Engraver Collection Prima’s stunning new Engraver line could be masculine or feminine depending on the accessories you embellish with! Pull out the florals and script for a pretty touch, or use the clocks, rulers and keys for a sturdier feel. Click here to see the full ‘Engraver’ collection! Thank you Prima for the lovely layout inspiration! See more amazing Prima here…    ...
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Prima Rosarian Collection Packs a Punch!

Versatile bright and funky with a twist of feel good girly characteristics is how I can describe the new Prima Rosarian Collection. When I first saw this range I loved everything about it, and although I don’t use bright colours that often I knew that this range would be a favourite with loads of potential. I did a single page layout using various elements from the range that are available from...
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More Exciting Prima Collections

Craftsman Collection Steampunk and little boys…The Craftsman collection is calling all of those handsome and industrial photos you have in your stash. The Craftsman collection is full of deep colour with masculine elements. Click here to see the full ‘Craftsman Collection’ collection!     Romance Novel Collection Romance Novel is a line full of ephemera-like designs. Large...
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Stunning New Prima Collections

3 exciting new releases! WOW! What a lovely time of year. CHA Summer always fills our inspiration, imagination and trolleys with the most exciting releases. Prima Marketing is no exception and this year we are excited to bring you these stunning new collections…     Tea-Thyme Collection Antique roses and a soft color palette makes the Tea-Thyme Collection a must have for those...
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